The Story behind Authentic Brand Archaology
How 50+ years of transformation work led to a revolutionary methodology
It Started with a Dream
At four years old, I caught a dream to become a missionary in South America. What I didn't know then was that this childhood calling would take me on a 50+ year journey of helping people discover and live their authentic purpose.
That dream came true in ways I never expected.
For decades, I've been in the business of transformation. International missionary building institutions that still impact thousands in Bolivia and Argentina. Creative agency founder scaling to 15 employees and $500K revenue. Organizational turnaround specialist rescuing struggling institutions. Master storyteller crafting narratives that move hearts and minds. Pastoral counselor excavating authentic purpose in countless lives.
Every experience was preparing me for this moment.
— Moire McMeekin, aka Cynthia Watke
The Common Thread in Every Transformation
Whether I was helping build the largest Baptist institution in Bolivia, turning around a troubled union organization, creating children's stories that spark imagination, scaling a creative business from startup to success, or counseling individuals through life transitions, the same pattern emerged every time.
The most powerful transformations happened when people stopped trying to be who they thought they should be and started excavating who they authentically were.
Authentic stories, systematically understood and strategically positioned, always won.
When Ancient Wisdom Met Modern Technology
After five decades of transformation work, I discovered something remarkable. Artificial intelligence could conduct the patient, curious conversations I'd been having for years, but with systematic precision and unlimited availability.
That's when the Foundational Discovery Trilogy was born.
By combining 50+ years of transformation expertise with AI-powered systematic discovery and strategic business positioning knowledge, I created a methodology that excavates authentic calling with archaeological precision, then transforms it into strategic market advantage.
For the first time, authentic brand development could be both deeply personal and systematically replicable.
Why Soul and Strategy Aren't Opposites
Most people think you have to choose. Authentic or strategic. Genuine or marketable. True to yourself or successful in business.
That's a false choice.
The most sustainable, profitable, and fulfilling businesses are built on authentic foundations. But authenticity without strategy is expensive therapy. Strategy without authenticity is sophisticated manipulation.
The Foundational Discovery Trilogy bridges that gap.
We systematically excavate what's already authentically true about your soul's calling, then apply strategic thinking to position those truths for maximum market impact.
You don't have to choose between being genuine and being successful.
A Lifetime of Transformation Credentials
Institutional Building (1970s-1990s)
Bolivia and Argentina missionary work helped establish what became the largest Baptist educational institution in Bolivia, including schools, college, and seminary. Cross-cultural expertise with fluent Spanish and deep understanding of building bridges between different worlds.
Business Scaling (1990s)
Creative agency founder who built and managed 15-employee marketing company generating $500K annual revenue. Learned systematic growth by scaling authentic vision into profitable, systematic business operations.
Organizational Turnaround (2010s)
Served as strategic expert for IBEW Local 553, cleaning up years of financial chaos, IRS issues, and organizational dysfunction. Developed ability to see what's broken and systematically repair it.
Storytelling Mastery (Lifetime)
Decades of sermon writing and delivery, teaching courses, leading group, moving hearts and minds every week. Author of children's books that capture authentic voice and imagination. Content creation across mythic storytelling, historical narratives, and creative projects spanning multiple mediums.
AI Innovation (2020s)
Among the first to combine AI conversation technology with human strategic wisdom. Category creation through developing "Authentic Brand Archaeology" as a distinct business discipline.
Every experience prepared me for this culminating work.
The Woman Behind the Methodology
Family Legacy
Mother of six, grandmother to many, great-grandmother to a beautiful little girl born just weeks ago. My children grew up witnessing a mother who never stopped reinventing herself in service to her calling.
The Nomadic Years
My life has been a series of "God plucking me up" and moving me to new places, new challenges, new opportunities to serve. What once felt like endless uprooting I now understand as preparation for creating something that could serve anyone, anywhere.
The Creative Spirit
The Shimmering Dragons of Éireann brings mythic storytelling to life. The Celtic Heartway Podcast explores spiritual journey and authentic calling. Emma and Tucker children's books celebrate imagination and wonder. Curls That Light the Way offers memoir and reflections on transformative power of life with a poodle companion.
The Companion
My silver miniature poodle Carmen is my constant companion and inspiration. She provides living proof that the deepest bonds come from authentic connection, not manufactured attraction.
I am someone who believes in the power of authentic stories to transform lives, businesses, and the world.
This is My Last Hurrah - And My Most Important Work
At 70, I'm not building just another business. This is the culmination of a lifetime spent helping people discover and live their authentic purpose.
The Foundational Discovery Trilogy represents everything I've learned about how real transformation happens, why authentic stories are the most powerful force in business, how to systematically excavate what's already true and beautiful, and how to position authenticity for strategic success.
My mission is simple. Help visionary entrepreneurs stop choosing between authenticity and success by giving them a systematic way to transform their genuine calling into strategic advantage.
Because the world needs what you have to offer, but only if you can communicate it clearly, authentically, and strategically.
Moire | Cynthia
Cynthia L. Watke (also known as Moire McMeekin)
Born: 1954
Languages: English, Spanish (fluent)
Locations: Currently nomadic between Georgia, North Carolina, and California
Companion: Carmen (silver miniature poodle)
Passion: Authentic transformation and mythic storytelling